In 2014, the company raised $60 million in Round B funding from Insight Venture Partners, Sapphire Ventures (formerly SAP Ventures) and Toba Capital, and announced plans for a 30% workforce expansion. In 2013, Alteryx raised $12 million from SAP Ventures and Toba Capital. In 2011, Alteryx raised $6 million in venture funding from the Palo Alto investment arm of SAP AG, SAP Ventures.
In 2010, SRC LLC changed its name to that of its core product, Alteryx. In 2006, the software product Alteryx was released, which was a unified spatial and non-spatial data environment for building analytical processes and applications. Census Bureau that resulted in a modified version of its Allocate software being included on CD-ROMs of Census Data sold by the Bureau. In 2000, SRC LLC entered into a contract with the U.S. Solocast was developed in 1998, which was software that allowed customers to do customer segmentation analysis. Census data that allows users to manipulate, analyze and map data. In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. SRC developed the first online data engine for delivering demographic-based mapping and reporting shortly after being founded. SRC LLC, the predecessor to Alteryx, was founded in 1997 by Dean Stoecker, Olivia Duane Adams and Ned Harding.
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